Target+Groups

=Young Men and Women= Justin Bieber: "I love Mr. Arribas. When I was just starting off, he gave me the boost I needed to get to the limelight. He would make a great President." Katy Perry: "Mr. Arribas is a great guy. He shares many of my views and is the basis for many of my songs. I'd be surprised by anyone who wouldn't vote for him."
 * These are fresh voters who have within the last few years gained the right to vote.
 * Using endorsements from Mr. Arribas' popular celebrity friends, we give the picture of a popular, strong candidate.
 * They will want the cool, smart candidate.
 * He will be put in the spotlight near popular artists such as Justin Bieber and Katy Perry.
 * These people were chosen because they represent the new scene and pop culture.

=Middle Aged Men and Women= John Smith: "As an owner of a plumbing country, I work around the clock. I have a modest income, and I would much rather support Mr. Arribas than any other candidate." Reid Roeburg: "I'm a dishwasher. Obviously I make a rather modest salary, but Mr. Arribas can help me retire early."
 * These are "average joe" middle of the road kinds of people. There are many more of these kinds of people than richer or poorer. They have an average income and pay their bills.
 * Using certain ad techniques, we make Mr. Arribas out as a responsible man capable of taking care of the great USA but also as a man who an relate to the American people.
 * Obviously seen from his time in the military, Mr. Arribas is a patriotic man.
 * These people were chosen because they symbolize middle America.

=Elderly Men and Women= Jeffrey Johnson: "I have regular discussions with Mr. Arribas on the proceedings and current events in the political world. I enjoy them, and from these talks I can tell that he would make an outstanding President." Bronson Hillin: "I always vote for presidents because I know that the vote of elderly people matters to candidates and I want to support him. Mr. Arribas is one of the people I would support."
 * These are people who have retired, are in nursing homes, or are just older than most. As they don't work anymore, they have more time on their hands than most people, and voting is something most seniors do to try and influence America.
 * Our ads will make the other candidates out as against the support of social security and retirement funds.
 * Mr. Arribas goes to retirement homes and is friends with many elderly people with whom he regularly discusses in depth politics.